In consultation with the client:

We considered all the information gathered—through workshops and staff interviews—and embarked on a strategy. We developed a distinct logo and visual identity system that communicates Concor’s brand and value proposition in an engaging way across eight business divisions. Subsequently, the business has adjusted its operating model from eight divisions to two platforms. The magic is that the system with which we built the brand was robust enough to seamlessly accommodate this change in their business structure, without incurring the cost of reworking the elements.

With the development of the corporate identity successfully completed, we were called upon to execute a variety of projects requiring our expertise in concept generation, branding and design, and internal campaigns.

The look and feel guide that we developed was given to a team of interior designers to fit their offices according to the brand identity.